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Quick Guides
From November of 2004 to December of 2006 we produced a monthly Nonprofit Online News Journal (There is now a Quarterly Journal), and in each edition there was a Quicksheet. Each of these addresses a very specific topic, and is meant to help you assess your own related work in a particular way. We've gotten great feedback on these and requests for more information. In response to this we have now started a new series of publications: Quick Guides. For each Quick Guide we start with a Quicksheet, then we add further descriptions, instructions, examples and worksheets. The end result is a Quick Guide that you will be able to put to immediate and effective use.
Applying HIMS Matrix | Money on the Table
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Are You Listening? Applying the HIMS Matrix
(Published October 2006)
$4.99 - Digital Copy, with Personal License
$9.99 - Digital Copy, with Small Team License
$14.99 - Digital Copy, with Large Team License
$19.99 - Digital Copy, with Corporate License
By Michael C. Gilbert
Civil society organizations have used the Internet to dramatically increase the number of people to whom they speak. I call this Scaling Up Talking. But the true power of the Internet is tapped when there is dialogue, when the conversation doesn't just go one way. Organizations now have to learn to Scale Up Listening. They need to start creating methods and tools for assessing how well they are listening. The HIMS Matrix is both a tool and a corresponding method, as well as a framework for further exploration of listening as an organizational practice.
This Quick Guide Includes: An Introduction, The Quicksheet, Instructions for Applying the HIMS Matrix, Three Online Listening Worksheets, Which Includes: A Full Page Printable Worksheet, as well as a Full Page of Instructions and Examples for Each One. |
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Money on the Table: Calculating the Financial Opportunity of Email
(Published November 2006)
$4.99 - Digital Copy, with Personal License
$9.99 - Digital Copy, with Small Team License
$14.99 - Digital Copy, with Large Team License
$19.99 - Digital Copy, with Corporate License
By Michael C. Gilbert
There are billions of dollars of potential savings to be had by the transition of donors from postal communication and telemarketing to email communication. These are billions of dollars that could go to programs of the nonprofit sector, but are now being spent on printing, postage, and phone calls during the dinner hour. Despite the advances in online communication made in the last decade by civil society, they have not yet made a significant dent in the huge expense of old media. Our new Quick Guide entitled Money on the Table: Calculating the Financial Opportunity of Email is meant to help you discover what your organization's financial savings may be.
There are four steps to the process of determining the financial opportunity of email: 1) Listing Communication Activities, 2) Analyzing Those Activities, 3) Calculating the Amounts Involved, and 4) Putting the Results to Work. This Quick Guide Includes: A Short Section for Each Step with Instructions and Examples, A Section about Understanding Marginal Costs, and Related Worksheets for you to put to immediate use.
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License Information
Personal License:
If you have purchased a copy of this publication with a Personal License, this means that it is for your personal use only. You may make copies for backup purposes or to allow you to personally use it on more than one computer. You may also print a copy, but again: Only for your personal use.
Small Team License (2-5 people):
If you have purchased a copy of this publication with a Small Team License, this means that it is for use by a defined team of 2-5 people only. You may make a copy for backup purposes. You may also print one copy, but again: Only for use by a defined team of 2-5 people.
Large Team License (6-20 people):
If you have purchased a copy of this publication with a Large Team License, this means that it is for use by a defined team of 6-20 people only. You may make a copy for backup purposes. You may also print one copy, but again: Only for use by a defined team of 6-20 people.
Corporate License:
For most of you, we recommend a corporate license. If you have purchased a copy of this publication with a Corporate License, this means that it is for use by people within your organization/company. You may make paper copies for internal circulation (Only to be shared and viewed by official members/employees of your organization/company.). You may post it to your intranet, so long as access to that intranet is restricted to official members/employees of your organization/company.
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Copyright 1997-2008. All rights reserved.
Nonprofit Online News is a program of The Gilbert Center.
Opinions and observations by Michael Gilbert unless otherwise noted.
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