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Communication Centered Technology Planning, 2nd Edition

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By Michael C. Gilbert, et al (Published October 2006) $29.99 - Digital Copy, with Personal License $39.99 - Digital Copy, with Small Team License $49.99 - Digital Copy, with Large Team License $59.99 - Digital Copy, with Corporate License $59.99 - Hard Copy Book ($54.99 + $5 shipping) Communication Centered Planning is the core of our work at The Gilbert Center. This 254 page book is a rich guide to that core. It's divided into four sections: Strategy and Leadership; Cooperation, Integration, and Listening; Weblogs, Email, and Other Tools; and a large section of Annotated Resources. In every section, we've worked to provide a mix of vision, practical methods, and quick tools. The book can be read from front to back, but is intended for the busy professional who will want to keep the book on hand for inspiration and support. Free "First Pages" Edition: Download a free 30 page review copy. Order Here

If there is a single topic that has unified our work in the field of technology and capacity building in civil society, it is the concept of communication centered planning. From our campaigns to change the conversations about nonprofit technology to my seminars to our consultations with grantmakers and others, this is the theme that emerged: The guiding light of our projects should be the improvement of communication. That's easy to say, but hard to do. Technocentrism in general and civil society's focus on issues in particular conspire to take our eyes off of relationships and communication, no matter how dedicated we may be in spirit. We need tools and techniques to sustain that dedication in the face of distraction. It is my sincere hope that this book will contribute to that body of knowledge and practice. The book is divided into four sections: Strategy and Leadership; Cooperation, Integration, and Listening; Weblogs, Email, and Other Tools; and a large section of Annotated Resources. In every section, we've worked to provide a mix of vision, practical methods, and quick tools. The book can be read from front to back, but is intended for the busy professional who will want to keep the book on hand for inspiration and support. In order to make it a solid reference source, the first three sections are each preceded by a more detailed table of contents, and the annotated resources are catalogued into a range of core topics. This book represents the combined wisdom of the work of The Gilbert Center and the communities of which it is a part. We hope you are able to build on this work in your own practice and thus bring civil society a little closer to its potential. Order Here

Table of Contents

 
Contributing Authors ..... 10
Letter From the Editor ..... 12

Introduction

Asking the Wrong Questions ..... 13

Strategy & Leadership

1. Making Wise Decisions About New Technology ..... 19
2. Quicksheet: Building on Higher Ground ..... 29
3. Quicksheet: Force Field Analysis ..... 30
4. Are Useful Requirements Just A Fairy Tale? ..... 31
5. The Role of the Executive Director in Nonprofit Technology ..... 36
6. Communications Toolkit, Where Do You Want To Go? ..... 39
7. Models of Collaboration ..... 53
8. Seven Knowledge Management Mistakes ..... 61
 

Cooperation, Integration & Listening

9. Applying Tools for Maximum Impact ..... 66
10. Many-to-Many: Fear, Greed and Social Software ..... 80
11. Technologies of Cooperation: Simple, General Principles? ..... 84
12. Roadmap for Open ICT Ecosystems ..... 85
13. Quicksheet: Managing Hybrid Publishing Tiers ..... 122
14. Quicksheet: Hybrid Publishing Model ..... 124
15. Usability and Listening to Customers Have Limits ..... 125
16. Anonymity and Online Community: Identity Matters ..... 127
17. Quicksheet: The HIMS Matrix ..... 134
 

Weblogs, Email & Other Tools

18. Nonprofits and Weblogs ..... 136
19. Quicksheet: Blogs and Newsletters: Assessing Relationships and Messages ..... 140
20. Quicksheet: Blogs and Newsletters: Assessing Content ..... 141
21. Quicksheet: Weblogs, Marketing, and Communities of Practice ..... 142
22. Quicksheet: Decision Tree for First Time Nonprofit Blogging ..... 143
23. Email Newsletter Marketing Model ..... 144
24. Quicksheet: Web Site Build Around an Email Strategy ..... 150
25. Quicksheet: Email Savvy Workflow ..... 151
26. Ten Common Mistakes in Selecting Donor Databases (6 pages) ..... 152
27. Quicksheet: A Wiki Decision Tree ..... 158
 

28. Book Reviews ..... 159

29. Annotated Resources ..... 163

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