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21st Century Fundraising Resources, 2nd Edition
View: Table of Contents & License Info |
By Michael C. Gilbert, et al
(Published July 2005)
$16.99 - Digital Copy, with Personal License
$22.99 - Digital Copy, with Small Team License
$28.99 - Digital Copy, with Large Team License
$33.99 - Digital Copy, with Corporate License
We're very pleased to be offering this second edition of 21st Century Fundraising Resources. It's been substantially expanded to contain six feature articles, five of those new, and 105 resources, which are divided into 9 categories, including Community, Email, Design, Principles, and Websites, and are meant to be perused in any order you like.
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Fundraising is changing. The traditional business models of telemarketing and direct mail are in jeopardy. The speed and affordability of online communication are driving professional fundraisers back to their roots. They are examining the core practices of good fundraising and asking themselves what those practices will look like in the twenty-first century.
The answer is that we don't know. But we are starting to see the outlines of twenty first century fundraising: Organizations will be integrating their fundraising with other programs. Donors will feel like we are listening to them once again. Good fundraisers will be investing in the community, the network, and the connections between donors.
We're very pleased to be offering this second edition of Twenty First Century Fundraising Resources. It's been substantially expanded with five new articles and eleven new resources. If you haven't already read Frictionless Fundraising, you should start with that. The 105 resources are divided into 9 categories, including Community, Email, Design, Principles, and Websites, and are meant to be perused in any order you like. |
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Table of Contents
Contributing Authors ............ 8
Introduction ............ 9
Articles:
Frictionless Fundraising ............ 10
By Michael C. Gilbert
Content is Not King ............ 16
By Andrew Odlyzko
Email Newsletter Marketing Model ............ 41
By Michael C. Gilbert
How Online and Offline Organizing Are Linked ............. 47
By Miranda Mowbray
Online Donor Cultivation: The Quest for Metrics ............. 49
By Michael C. Gilbert
10 Tips on Writing the Living Web ............. 53
By Mark Bernstein
Additional Resources:
Quicksheets:
Identifying Online Fundraising Opportunities ... 61
Chaperoning ... 62
Fundraising Resources ... 63 - 90
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License Information
Personal License:
If you have purchased a copy of this publication with a Personal License, this means that it is for your personal use only. You may make copies for backup purposes or to allow you to personally use it on more than one computer. You may also print a copy, but again: Only for your personal use.
Small Team License (2-5 people):
If you have purchased a copy of this publication with a Small Team License, this means that it is for use by a defined team of 2-5 people only. You may make a copy for backup purposes. You may also print one copy, but again: Only for use by a defined team of 2-5 people.
Large Team License (6-20 people):
If you have purchased a copy of this publication with a Large Team License, this means that it is for use by a defined team of 6-20 people only. You may make a copy for backup purposes. You may also print one copy, but again: Only for use by a defined team of 6-20 people.
Corporate License:
For most of you, we recommend a corporate license. If you have purchased a copy of this publication with a Corporate License, this means that it is for use by people within your organization/company. You may make paper copies for internal circulation (Only to be shared and viewed by official members/employees of your organization/company.). You may post it to your intranet, so long as access to that intranet is restricted to official members/employees of your organization/company.
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