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For most nonprofits, online marketing development has been driven by a series of hype cycles, leading organizations to turn their attention to a series of semi-connected activities, such as websites, ecommerce, email newsletters and campaigns, viral messaging, online community, and social networking. The result is often a mix of strong and weak programs and a meager planning and evaluation framework. Many groups can benefit from an organized process for improving (and sometimes even reinventing) their online marketing programs. Over the course of two weeks and two seminar sessions, we will help you:
- identify and fix the most damaging mistakes of many online marketing programs
- identify and build upon the strengths inherent in your existing programs and resources, including "low hanging fruit"
- pursue the most promising opportunities related to websites, email, blogs, community, and social networks
- develop strategically meaningful goals and objectives for online marketing
- get structured feedback from other nonprofit professionals engaged in similar programs
- create your own practical methodology and checklist for ongoing improvement
- develop both short term and long term improvement plans
- invest properly, with the highest ROI, in different parts of your program
This seminar, despite being online, will offer collaborative, hands-on analysis of your online marketing programs, leveraging the insights of both students and instructor. This seminar is right for you if you're looking for practical improvements to your online communication and a framework for continued betterment.
Here is a related article by Michael Gilbert:
These seminars will be taught by Michael C. Gilbert, who has been consulting with nonprofits about internet strategies since the early nineties, and communication in general since 1984. He is the author of Communication Centered Technology Planning, 2nd Edition and Twenty First Century Fundraising Resources, 2nd Edition, the Editor of Nonprofit Online News, and the Founding President of the Nonprofit Technology Enterprise Network. For more information about Mr. Gilbert, please see his bio.
Our pre-packaged online seminar here consists of two 90 minute sessions.
Live Online Seminars: These are presented at a scheduled date & time, broadcast live, and include live Q&A time with the instructor. Live online seminars presented by The Gilbert Center are open registration seminars, which means that anyone can attend. Please see our calendar for upcoming events. You can also read technical requirements and other basic facts for this seminar delivery option. (Please note that our calendar of live seminars only goes out a couple of months and not all topics will show up there.)
On-Demand Online Seminars: On-demand means you can attend at a time that is most convenient for your schedule. It consists of the recordings of the most recent live presentation, and comes packaged with a 30 minute phone consultation with the instructor so you can ask questions about the seminar materials and how they can best be put to use in your particular situation. You can also read technical requirements and other basic facts for this seminar delivery option. The catalog of seminars available on-demand is listed down the right-hand side of that same page, and also the calendar page. (Please note that not all topics are available yet for on-demand viewing. See the On-Demand Info page for a complete list of current options.)
Private In-House Sessions: If you have a group of people to whom you would like to offer training, please consider our private, in-house seminars. Which means you can hire us to present this and any of the seminars listed on this site, as well as custom sessions, for your group privately; online or in person at your location. Please contact us for more information if you're interested.
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