Detailed Content Description | Faculty | Delivery Options
 

Whether it goes by the name Viral Marketing, Network Marketing, Social Marketing, Flipping the Funnel, or even old school Community Organizing, activists and fundraisers are understandably excited about the power that networks have to carry their message for them. It's not enough to imitate commercial successes. Rather, civil society organizations are uniquely positioned to take advantage of the elements of trust, passion and community that are the ingredients of successful social marketing. This ninety minute online seminar includes these lessons:

• a checklist of key requirements for social media campaigns
• identifying the qualities of a network that will carry your message effectively
• understanding communities and crafting successful messages
• investing properly in all three necessary elements of social marketing
• preparing your organization for viral opportunities (in addition to proactive campaigns)
• applying the techniques of community organizing online

Our goal will be to combine high level strategies that you can apply over time with some tactics that you can apply immediately. Don't invest in complex and expensive media just to see a campaign fizzle. Instead, learn how to light a fire online.
 

Our seminars are intended for the professional staff of nonprofit organizations, specifically those working in communication, fundraising, or technology. Our packages tend to be tightly focused on a particular professional field and our seminars deliver lessons that can be immediately applied within a particular professional's field of authority.
 

These seminars will be taught by Michael C. Gilbert, who has been consulting with nonprofits about internet strategies since the early nineties, and communication in general since 1984. He is the author of Communication Centered Technology Planning, 2nd Edition and Twenty First Century Fundraising Resources, 2nd Edition, the Editor of Nonprofit Online News, and the Founding President of the Nonprofit Technology Enterprise Network. For more information about Mr. Gilbert, please see his bio.

Our pre-packaged online seminar here consists of a single 90 minute session.

Live Online Seminars: These are presented at a scheduled date & time, broadcast live, and include live Q&A time with the instructor. Live online seminars presented by The Gilbert Center are open registration seminars, which means that anyone can attend. Please see our calendar for upcoming events. You can also read technical requirements and other basic facts for this seminar delivery option.

On-Demand Online Seminars: This seminar is also available on-demand, which means you can attend at a time that is most convenient for your schedule. It consists of the recordings of the most recent live presentation, and comes packaged with a 30 minute phone consultation with the instructor so you can ask questions about the seminar materials and how they can best be put to use in your particular situation. You can also read technical requirements and other basic facts for this seminar delivery option. The catalog of seminars available on-demand is listed down the right-hand side of that same page.

Private In-House Sessions: If you have a group of people to whom you would like to offer training, we offer private, in-house seminars. Which means you can hire us to present this and any of the seminars listed on this site, as well as custom sessions, for your group privately; online or in person at your location. Please contact us for more information if you're interested.

Calendar | Live Online Seminars | On-Demand Online Seminars | Topic List