Content | Faculty | Location & Price | Date & Times | Technical Requirements
Our seminars are intended for the professional staff of nonprofit organizations, specifically those working in communication, fundraising, or technology. Our packages tend to be tightly focused on a particular professional field and our seminars deliver lessons that can be immediately applied within a particular professional's field of authority.
The Internet has the potential to bring the art and science of fundraising back into balance, restore the confidence and trust of donors, and deeply enhance the relationships our organizations have with our stakeholders. Or it can be yet another way to alienate our supporters and disempower our fundraising professionals. The Frictionless Fundraising workshop will help you avoid the easy pitfalls and set you on a path of success.
Section 1: Save Money and Make Money by Converting your Donors to Email: Many organizations are ready in both spirit and practice to aggressively take advantage of the opportunities of online fundraising, but they are severely limited by one thing: They don't have email addresses for enough of their supporters.
Section 2: Ten Ways to Improve Cultivation and Stewardship of Donors: The greatest opportunity presented by online fundraising is not seamless financial transactions, but the chance to get to listen and respect our supporters and so build the kind of deep relationships with them that leads to lifelong giving.
Section 3: Effective Email Newsletters: Email newsletters are a baseline strategy of online fundraising and relationship management. It's the online glue that keeps you connected on a regular basis to your supporters. But some newsletters are more effective than others at building relationships.
These seminars will be taught by Michael C. Gilbert, the author of "Frictionless Fundraising" and "The Email Newsletter Marketing Model", the editor and contributing author of "21st Century Fundraising Resources, 2nd Edition", the Editor of Nonprofit Online News, and the Founding President of the Nonprofit Technology Enterprise Network. For more information about Mr. Gilbert, please see his bio.
This is an open registration seminar, which means that anyone can attend, and it will be held online. (See technical requirements below.)
The price is $219.00 per person, for the all-day seminar. There is a $15 fee for each additional person watching at the same computer, and at the same time with the first.
Live Presentation: The next live presentation of this seminar has not yet been scheduled.
Schedule
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8:30 am - Sign in/check in period
9:00 am - Start Section 1
10:30 am - Break
11:05 am - Start Section 2
12:35 pm - Break
1:15 pm - Start Section 3
2:45 pm - End
New On-Demand Option: If you would like to attend this seminar, but our schedule doesn't work for you, then you can now request the "On-Demand" option. What this means is that we will schedule time for you to watch the recording of the seminar when it is most convenient for you, within a couple weeks after the live session. (There is no additional charge for this option.)
Private Sessions: You can also hire us to present this and any of the seminars listed on this site, as well as custom sessions, for your group privately, online or in person at your location. Please contact us for more info if you are interested.
One on One Consulting Sessions: To be scheduled with the instructor, within two weeks after the sessions.
...to support your implementation of what you learn.
Our one on one consultations have a proven track record of helping organizations move these ideas from concept to implementation. All the questions you forgot to ask during the workshop can be addressed here. Most importantly, you'll get some of the discipline and focus that comes from Michael Gilbert's twenty years of communication consulting.
Location & Timing: These sessions can be held over the phone, in person, or online via chat with audio and video. The timing is somewhat flexible, and should be scheduled with the instructor, within two weeks after the seminar.
Pricing: The price for one on one consultations is discounted by more than 50% if you buy it as part of a seminar package.
| Length | Regular Price | Discounted Price |
|---|---|---|
| 30 Mins | $125 | $59 |
| 60 Mins | $250 | $119 |
| 90 Mins | $375 | $179 |
Technical Requirements: This depends on how you decide to conduct the consultation. We will discuss this with you when we are scheduling it with you.
Publication
"21st Century Fundraising Resources", By Michael C. Gilbert, et al
We're very pleased to be offering this second edition of 21st Century Fundraising Resources. It's been substantially expanded to contain six feature articles, five of those new, and 105 resources, which are divided into 9 categories, including Community, Email, Design, Principles, and Websites, and are meant to be perused in any order you like. (Read More Here)
You are responsible for making sure that you can meet these requirements before you register to attend one of our online seminars. Please feel free to Contact Us with any questions you might have.
The seminar will be broadcast to you via Quicktime, and you will be able to send in questions to the instructor via AOL Instant Messenger. For this you will need:
- An internet connection (broadband will yield improved performance)
- An email account and email address
- A free AOL Instant Messaging account and client software (AIM Web Site)
- Directions to get a free screen name
- Install AIM on your computer
- Or see the help page linked to below for other options.
- The free Quicktime Player plugin (Quicktime Free Download)
- The ability to access this test movie with Quicktime.
If you're having trouble, check the Technical Help page.