Faculty | Date & Times | Location & Price | Additional Resources | Technical Requirements

We all know now that the modern nonprofit web site is not simply an online brochure, but knowing what it is not only gets us started. Maybe that will help us avoid spending our limited budgets on pretty online boondoggles, but we still need a proactive vision. We still need to know what works. These seminars will give you that answer and more.

Session 1: Communication Centered Web Site Design: The Email Manifesto says that "a web site designed around an email strategy is more effective than a web site designed around itself". But what does that mean, exactly? What are the practical methods used to design a truly effective nonprofit web site? This seminar will address these issues.

Session 2: Content Management: Managerial and Strategic Issues: Content management is about empowering the right people to communicate using the web. There are software issues, of course, including decisions about what CMS to use to manage your site. But the critical issues are managerial and strategic.

Session 3: Nonprofit Weblogs: A Model for Online Publishing: Weblogs are a popular model for personal web publishing and in many ways, an ideal model for many nonprofit organizations. More importantly, weblogs can play a key role in helping nonprofit organizations achieve an entirely new level of effectiveness, with some profound effects on traditional models of accountability.

Get more Detailed session information here.
 

Our seminars are intended for the professional staff of nonprofit organizations, specifically those working in communication, fundraising, or technology. Our packages tend to be tightly focused on a particular professional field and our seminars deliver lessons that can be immediately applied within a particular professional's field of authority.
 

This seminar will be taught by Michael C. Gilbert, the author of "Why Web Sites Fail", "Communication Centered Technology Planning, 2nd Edition", and the "Site Analyzer Reports", the Editor of Nonprofit Online News, and the Founding President of the Nonprofit Technology Enterprise Network. For more information about Mr. Gilbert, please see his bio.
 

Date & Time

The next live online presentation of this seminar has not yet been scheduled by The Gilbert Center.

(You can also hire us to present this and any of the seminars listed on this site, as well as custom sessions, for your group privately, online or in person at your location. Please contact us for more info if you are interested.)

Schedule

8:30 am - Sign in/check in period
9:00 am - Start Section 1
10:30 am - Break
11:05 am - Start Section 2
12:35 pm - Break
1:15 pm - Start Section 3
2:45 pm - End

New On-Demand Option: If you would like to attend this seminar, but our schedule doesn't work for you, then you can now request the "On-Demand" option. What this means is that we will schedule time for you to watch the recording of the seminar when it is most convenient for you, within a couple weeks after the live session. (There is no additional charge for this option.)

This is an open registration series, which means that anyone can attend. Sessions will be held online. The price is $219.00 per person, for both sessions. There is a $15 fee for each additional person watching at the same computer.

Additional Resources

To help support your implementation of what you learn.

Michael Gilbert has a proven track record of helping individuals and organizations move the ideas he has taught in a seminar from concept to implementation during one on one consultations afterwards. He will answer any questions you have regarding the seminar materials, of course. But more importantly, you'll have access to the discipline and focus that comes from his twenty years of experience. He can help you develop a plan and get it started. One call or many, it all depends on how much help you need in your particular situation. Also, you may have additional people join the call on your end, if you like.

Location & Timing: Each call is 30 minutes in length and can be held over the phone, in person, or online via chat with audio and video. The timing is somewhat flexible. The first one should be scheduled within two weeks after the seminar.

Pricing: The price for one on one consulting is discounted by more than 50% if you buy it as part of a seminar package.

Technical Requirements: This depends on how you decide to conduct the consultation. We will discuss this with you when we are scheduling it.
 

Publication

Communication Centered Technology Planning, 2nd Edition., By Michael C. Gilbert, et al

Communication Centered Planning is the core of our work at The Gilbert Center. This 254 page book is a rich guide to that core. It's divided into four sections: Strategy and Leadership; Cooperation, Integration, and Listening; Weblogs, Email, and Other Tools; and a large section of Annotated Resources. In every section, we've worked to provide a mix of vision, practical methods, and quick tools. The book can be read from front to back, but is intended for the busy professional who will want to keep the book on hand for inspiration and support. (Read More Here)

You are responsible for making sure that you can meet these requirements before you register to attend one of our online seminars. Please feel free to Contact Us with any questions you might have.

The seminar will be broadcast to you via Quicktime, and you will be able to send in questions to the instructor via AOL Instant Messenger. For this you will need:

• An internet connection (broadband will yield improved performance)
• A relatively current web browser
• An email account and email address
• A free AOL Instant Messaging account and client software (AIM Web Site)
• Directions to get a free screen name
• Install AIM on your computer
• Or see the help page linked to below for other options.
• The free Quicktime Player plugin (Quicktime Free Download)
  • The ability to access this test movie with Quicktime.

If you're having trouble, check the Technical Help page.