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Comcast Taps U.K.'s MirriAd for Placement

November 19, 2008

The Comcast Networks group continues to explore advanced product placement, striking a deal with the London-based tech firm MirriAd to digitally inser...

Updated: Fresh Cuts at Time Inc.

More heads are rolling at what’s left of Time Inc.’s Southern Progress Corp., which recently was folded into a Lifestyle Group under a recent company-...

PC Magazine Folds Monthly Print Edition

In the latest contraction of the computing magazine category, Ziff Davis Media said it would fold flagship PC Magazine with the January issue and conv...

OMD Awarded CBS Media Account

CBS has awarded its media planning and buying chores across all traditional and digital platforms to Omnicom Group's OMD without a review.

Meredith Takes Stake in Social Network

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Arbitron to 'Protect' Measurement Business

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Daytime Emmys Could Shift to Cable The Daytime Emmys could become a lot less soap-centric next year as organizers -- faced with the prospect of ABC and CBS shunning the low-rated telecast -- entertain new ideas that could include shift... ABC Green Lights Heaton Pilot It's a go for ABC's The Middle. After closing a deal with Patricia Heaton for the lead, the network has greenlighted the comedy pilot, tapping Julie Anne Robinson to direct.	Does New Media Help or Hinder TV? A conference here Tuesday on the future of television turned up differing opinio... Univision Posts $3.5 Billion Q3 Loss Spanish-language media company Univision posted a $3.5 billion loss for the thir... CBS' Numb3rs, Criminal Minds Head to Weekend Syndication CBS' 60 Minutes Brings in Record Audience for Obama Q4 a Nonstarter: TV Sports Feeling Recession
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DATA CENTER

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What's the Buzz?
Charting Web buzz around the Top 5 TV shows

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Washington, D.C.

There’s no shortage of news in the nation’s capital, which hosts bureaus for just about every major media news operation in the country.

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The Mediaweek Magazine Monitor chart provides continually updated current and year-to-date ad page data by magazine category. See Mediaweek magazine's accompanying analysis for the stories behind the numbers.

Rapid Report: October 27, 2008

Drawing from topline circulation estimates filed to the Audit Bureau of Circulations’ Rapid Report service, this monthly feature provides a snapshot of the circulation performance of a given magazine category based on the latest available figures.

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Nielsen IAG: Politics as Usual

Which cable series are the most engaging among self-identified Democrats and Republicans?
Nielsen IAG generated its latest engagement study over 12 months. The research firm looked into the series attaining the highest scores, by cable network, that often received “bipartisan support.”

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COMMUNITY

Opinion
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Cover Lines: No Pain, No Gain

Given the economy, it would seem that magazines would be folding left and right.

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No Post-Election Slump for Fox News

CBS Dominates Tuesday Overnights; Strong ABC

Time Inc. Folds Cottage Living and its Web Site

Google, Time Inc. to Launch Life Photo Search

Updated: Fresh Cuts at Time Inc.

Publisher Chris Allen Out at Time Inc.'s Cooking Light

No Post-Election Slump for Fox News

OMD Awarded CBS Media Account

ASME Revamps Guidelines as Clients Push Ad/Edit Rules

Time Inc. Folds Cottage Living and its Web Site

Publisher Chris Allen Out at Time Inc.'s Cooking Light

Google, Time Inc. to Launch Life Photo Search

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Television Network Programming

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CBS Dominates Tuesday Overnights; Strong ABC

2008-11-19

It was another overnight Tuesday victory for CBS care of its combination of NCIS, compatible The Mentalist and relocated Without a Trace, which built from year-ago failed occupant Cane by a hefty 58 percent. But ABC was also on the map care of Dancing With the Stars, and Fox's House is poised for victory among adults 18-49 at 8 p.m.

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Do you eat, breathe and sleep TV, but don't want to start your own blog?
Share your thoughts and opinions with thousands of TV lovers everywhere at Marc Berman's PIFeedback.com, a forum about all things television. The Programming Insider posts the previous nights broadcast ratings results and weighs in on any number of TV issues, from the latest hits to the best of the classics.
Click Here to Chat

Click here to hear Marc Berman's morning review of last night's TV highlights and lowlights. Berman, aka The Programming Insider, offers tasty tidbits from his daily enewsletter, dishes on TV news (occasionally with a guest editor from Mediaweek) and previews upcoming shows to watch or avoid.

Mr. TV: Army of One

Since it isn’t every day I have the chance to interview a megastar (and impress my two teenage children in the process), this week’s column is devoted to the one—and only—Gene Simmons, with whom I spoke on camera during our Mediaweek All-Stars luncheon last week.

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Mediaweek's Marc Berman and The Hollywood Reporter's James Hibberd discuss FOX's fall schedule, which will include J.J. Abrams' "Fringe" and Joss Whedon's "Dollhouse".; Upfront; Fox; Joss Whedon; jj abrams; dollhouse; fringe; Mediaweek's Marc Berman interviews Katz Media's Director of Programming, Bill Carroll.; Upfront; Fox; Mediaweek's Alan Frutkin and THR.com's James Hibberd analyze CBS' new fall development and ponder the network's five new series and renewed focus on comedy.; CBS; Upfront; Jennifer Neal, PHD's East Coast Managing Partner and Sue Taylor PHD's West Coast Managing Partner take time out of their upfront week schedules to discuss CBS' new fall season slate with Mediaweek senior editor Alan Frutkin.; CBS; Upfront; Mediaweek's Marc Berman and The Hollywood Reporter's James Hibberd discuss ABC's modest fall schedule, which includes Life on Mars and Opportunity Knocks. Also returning are strongholds Desperate Housewives, Lost and Grey's Anatomy, which all saw low; Grey's Anatomy; abc; lost; desperate housewives; Upfronts; Opportunity Knocks; Life On Mars; Mediaweek's Marc Berman and The Hollywood Reporter's James Hibberd discuss the CW's fall prime-time schedule, which will include the return of Gossip Girl and the addition of 90210 and Surviving The Filthy Rich.; Upfront; cw; 90210; Gossip Girl; Surviving The Filthy Rich; ABC Upfront: Marc Berman and Brad Adgate; abc; lost; mediaweek; desperate house wives; Gray's Anatomy; Brad Adgate; Marc Berman; Mediaweek's Alan Frutkin and Campbell Mithun's John Rash discuss the NBC lineup, analysis of their upfront strategy, as well as what it will take for NBC to return to the top of the ratings heap.; Upfront; heroes; mediaweek; nbc; The Office; john rash; Alan Frutkin; gladiator; knightrider; Mediaweek's Alan Frutkin and The Hollywood Reporters' James Hibberd discuss the NBC Experience, analysis of NBC's lineup. news about Jimmy Fallon replacing Conan O'Brien on the Late Show.; Upfront; nbc; Jimmy Fallon; Alan Frutkin; A.J. Frutkin offers his take on the upcoming broadcast upfronts; abc; Fox; mediaweek; nbc; Upfronts; cw; Alan Frutkin; Alan Frutkin talks with Lisa Dubbe-Herbert from The Minisode Network.; Mediaweek senior editor A.J. Frutkin reporting live from the set of How I Met Your Mother; How I Met Your Mother; Dramedy Doogie Howser; sitcom; Neil Patrick Harris; Mediaweek reporter A.J. Frutkin files a video report on finding foreign TV formats.; Mediaweek senior reporter A.J. Frutkin reports from L.A. about the end of the WGA strike.; A short video introducing the Mediaweek team and the magazine's editors discussing the ins and out of the relaunch.; Welcome to the new Mediaweek.com; This is the video player that resides on the Mediaweek.com home page.

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SRDS Analytics: 100 most-viewed online listings in SRDS Consumer Magazine Advertising Source & SRDS Business Publication Advertising Source, which includes over 12,000+ total listings. January - June, 2008.

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Television Trend Index

Top 10 TV Programs in U.S. using Product Placement

January 2008 - June 2008

Rank	Program	Network	Total # of Times that Brands Appeared in Program
1	AMERICAN IDOL	FOX	4,636
2	BIGGEST LOSER (NBC)	NBC	4,364
3	DEAL OR NO DEAL	NBC	2,122
4	EXTREME MAKEOVER HOME EDITION	ABC	1,776
5	APPRENTICE	NBC	1,646
6	HELL'S KITCHEN	FOX	1,596
7	BIG BROTHER 9	CBS	1,514
8	ONE TREE HILL	CW	1,308
9	AMERICAS NEXT TOP MODEL (CW)	CW	1,259
10	LAST COMIC STANDING (NBC)	NBC	1,206
Source: Nielsen Product Placement

Academia Meets Social Marketing

—By Shiv Singh

Marketing has always had an uneasy relationship with academia. However, with the rise of social media and its transformative impact on digital marketing, there's a new imperative to look towards academia -- to understand how people form networks, influence each other and organize into online communities.

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Save Your Career, Start a Blog

—By Joseph Jaffe

Layoffs. Layoffs. Layoffs. Those three words seem to be more certain these days than death, taxes and change.I lived through several rounds of layoffs during the infamous bursting of the Internet bubble.

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