The Internet has the potential to bring the art and science of fundraising back into balance, restore the confidence and trust of donors, and deeply enhance the relationships our organizations have with our stakeholders. Or it can be yet another way to alienate our supporters and disempower our fundraising professionals. The Frictionless Fundraising workshop will help you avoid the easy pitfalls and set forth on a path of success.

The Frictionless Fundraising Workshop looks at how online communication can reduce costs, enhance relationships, and improve results. It will cover all four stages of fundraising: Prospecting, Cultivating, Asking, and Stewarding. Indeed, the secret of Frictionless Fundraising is how it brings all four of these classic practices into balance and thus allows the desires of the donor to contribute to being unimpeded by the the barriers of communication.

The principles of Frictionless Fundraising include: Asking is one quarter of the relationship. Cultivation yields a crop that is ready to be harvested. Stewardship results in lifelong giving. The Internet now allows us to pursue these principles with sincerity, because we can now afford to. In fact, the existence of the Internet means we can't afford not to.

If you participate in our workshop and you follow the lessons and commitments, you will:

1. Have a plan for transitioning your donors to frictionless communication
2. Learn and be able to apply the Principles and Tools of online fundraising
3. Learn how to design online cultivation and stewardship systems that work
4. Understand the metrics of online fundraising and how to measure success
5. Make a list of immediate steps that will reduce friction in your fundraising
6. Improve your web presence and your email communication
7. Develop a solid one year implementation plan suited to your organization

The workshop will be taught by Michael Gilbert, the author of Frictionless Fundraising, the Editor of Nonprofit Online News, and the Founding President of the Nonprofit Technology Enterprise Network. For more information about Mr. Gilbert, please see his bio.

This is an open registration workshop, which means that anyone can attend. It will be held in New York City, NY, USA. (Information about the exact location will be made available to paid attendees.) The price is $259* per person.

Friday, November 12th, 2004: 10 am - 4 pm

* Partial scholarships may be available, get more info here.