From: "Phil, the
super dog" <Phil@MSPCA.org)
To: madeline@donordigital.com
Subject: Baby, you're a star!
Date: Wed, 24 Oct 2001 09:16:31 -0700 |
Custom,
personalized "from" address
Inviting, fun subject |
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MSPCA E-NEWS, OCTOBER 2001
Monthly news and information from the
Massachusetts Society for the Prevention of Cruelty to Animals
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| Clear header - reader
knows who it's from |
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| Thanks for checking out our
October e-news, Madeline! |
| Personalization
is a nice touch |
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| You're receiving this e-news
because you gave us your e-mail address on our Web site. If you'd
prefer not to receive it, simply follow the instructions at the
bottom of this e-mail. |
| Tells people why
they're receiving the e-mail - and make it easy to unsubscribe. |
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In this issue:
> WHY WE DON'T DISCRIMINATE AGAINST BREEDS
> SURVEY: DOES YOUR PET LOOK LIKE YOU?
> NOMINATE A HERO FOR OUR ANIMAL HALL OF FAME
> THE TRUTH ABOUT FERRETS AND OTHER EXOTIC PETS
> ABOUT THE MSPCA |
| Table of contents
- great for a long-ish newsletter |
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WHY WE DON'T DISCRIMINATE AGAINST BREEDS
People with dogs often use breed characteristics as a way of
understanding their pet's behavior. When the family border collie
runs
circles around the neighborhood children, we recognize normal herding
behavior that has been bred into the dog. But when breed characteristics
are used to make laws or policies, things get tricky.
Find out why the MSPCA evaluates every dog individually instead
of by
its breed.
http://www.mspca.org/news_events/enews/march_01.htm#discriminate |
Provides information
people are actually interested in…
...but not all the information.
Gives the reader a reason to click thru to the Web site to
find out the answer. |
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SURVEY: DOES YOUR PET LOOK LIKE YOU?
Do you look like your pet? Okay, so maybe your ears aren't as floppy
as Jasper's or Jasper isn't quite as blond as you are, but do you
resemble each other in some way? Click here and let us know!
https://www.securedonationform.com/Clients/VNSurvey.asp? |
| Surveys involve
the reader |
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THE TRUTH ABOUT FERRETS AND OTHER EXOTIC PETS
Ferrets can make great pets, but caring for them entails just as
much effort as caring for a dog or cat. And some exotic pets have
very specific needs to keep them happy and healthy. Find out why:
http://www.mspca.org/news_events/enews/march_01.htm#ferrets |
| Speaks to a variety
of constituents (not just the dog-lovers) |
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ABOUT THE MSPCA
The Massachusetts Society for the Prevention of Cruelty to Animals
is a non-profit organization which protects animals, relieves their
suffering, advances their health and welfare, prevents cruelty,
and
works for a just and compassionate society. Learn more about us
at
http://www.mspca.org.
JOIN US
Your support of the MSPCA will help us help more than 250,000 animals
every year. Please, join us.
https://www.securedonationform.com/clients/VNDntnFrm.asp
YOUR PRIVACY
The MSPCA will never sell or trade your e-mail address to anyone.
Read our privacy policy at:
http://www.mspca.org/miscframes/privacy_policy.htm#top |
| The
footer includes clear information about the organization,
how to join, and its privacy practices |
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PASS IT ALONG
Forward MSPCA NAME to your friends and colleagues. If you got this
message from a friend, sign up for your own subscription at
https://www.securedonationform.com/Clients/VNSurvey.asp?
QUESTIONS? FEEDBACK?
Do you have a pet care or animal welfare question? We may feature
in Our newsletter or on our Web site. We love feedback, too. Drop
us a line: mailto:webmaster@mspca.org |
| Asks people to pass
your e-newsletter on to their friends - a great way to get
new subscribers |
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TO "UNSUBSCRIBE"
If you received this message in error or you would like to be removed
from our mailing list, please click on Reply and type "unsubscribe"
in
the message subject line. |
| The unsubscribe
is clear and easy |
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All contents ©
2001 by Massachusetts Society for the Prevention of Cruelty to Animals
/ American Humane Education Society, 350 South Huntington Avenue,
Boston, MA 02130 |
| Don't forget your
address and copyright info |
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