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August 2005 Edition

Nonprofit Online News Journal

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	Aug. 11th, 2005: We're hitting our stride with the Journal. Our subscriptions are steadily growing. We're streamlining our production systems. We're finding out that there are smart, articulate people who are eager to contribute content. We hope you're enjoying this as much as we are. This month opens with an article by me, Michael Gilbert, on the subject of Nonprofit Weblogs. You may not know this, but Nonprofit Online News is tied as the oldest weblog still in production on the web. In the last few years, this publishing model has finally gained the attention of nonprofit organizations. This article is an overview of the challenges and opportunities presented by this.
We have fantastic contributions by other authors. Michael Stein and John Kenyon offer us a thoughtful survey of "A Decade of Online Fundraising". Ruth McCambridge interviews Eli Pariser, the Executive Director of MoveOn PAC. Andrea Saveri, Howard Rheingold, Alex Soojung-Kim Pang, and Kathi Vian are working toward "A New Literacy of Cooperation" in two parts: "Cooperation: A Map to Think With" presents a powerful framework in which to develop new ideas. And "Organizational Choices: Seven Ways to Tune Up for Cooperation" is both practical and visionary. Finally, Laura Quinn's "Branding Your Organization through Your Website" will no doubt give you ideas for both long term and for immediate implementation on your web site. As with every month, we have 34 resources, organized into 31 categories for your reference convenience. We've compiled the month's classifieds announcements and, for the bibliophiles, we have six book reviews. Finally, we are continuing our tradition of one page guides with this month's Quicksheet on the topic of Managing Permission.

Table of Contents

 
Letter From the Editor ... 6
Contributors ... 7
About the Journal, & Subscriptions ... 8

Articles:

Nonprofits and Weblogs ... 9
By Michael C. Gilbert
We've been advocating for nonprofit weblogs ever since we published 'Why Websites Fail'. They are now getting mainstream attention and it's time that nonprofits consider seriously the many opportunities presented by this publishing model.

A Decade of Online Fundraising ... 13
A Conversation with Eli Pariser ... 21
By Michael Stein & John Kenyon
Online fundraising is actually much more than ten years old, but this is still an invaluable overview of the state of the field. As the sector matures, we can see both encouraging and disappointing patterns of consolidation. In learning how far we've come, we discover how far we have yet to go.

Branding Your Organization through Your Website ... 24
By Laura Quinn
This is sensible, valuable, and hype free advice covering almost every aspect of web based brand management, including value statements, design issues, functionality, and making hard choices about navigation and content.

Toward a New Literacy of Cooperation in Business Cooperation: A Map to Think With (Ch. 1) ... 31
Organizational Choices: Seven Ways to Tune Up for Cooperation (Ch. 3) ... 35
By Andrea Saveri, et al
This group of top-notch thinkers have given us a powerful lens through which to view cooperation between organizations, including a fantastic conceptual map and seven key choices that influence your ability to form successful collaborations.

Other Resources:

Permission Framework Quicksheet ... 46
News ... 47
Book Reviews ... 74
Classifieds ... 76

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