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July 2005 Edition

Nonprofit Online News Journal

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	July 13th, 2005: The diversity of our contributors is continuing to expand. In this month's issue, I'm very pleased to have a provocative piece by my colleague Michael Soper on how to take responsibility for wanting to keep relationships with stakeholders alive by providing alternatives to unsubscribing. I look forward to seeing new ideas develop there. In 'Smarter, Simpler, Social', we have a long and thoughtful exploration of the nature of social software by Lee Bryant. These concepts are coming into their own. Nick Gleason and Zach Rosen issue a call for renewed commitment to open standards in the field of nonprofit software and information. If we're to see the promise of social software, standards will be a critical step. Adina Levin provides a practical perspective on the issue of decentralizing activism in 'Net Talk and Net Action'.
In 'Where Do You Want to Go?', Cause Communication gives us a solid primer on communication planning. Finally, in response to consistent interest in the subject of email chaperoning, I offer a one page Chaperoning Quicksheet, with five steps to an alternative to list rental. As usual, we have organized our news items and resources into a useful taxonomy, with 32 resources this month, in 28 categories. We also have five book reviews and ten listings from our classifieds section. We remain thankful to Action Without Borders for sponsoring our first three issues!

Table of Contents

Letter From the Editor ... 6
Contributors ... 7
Sponsor: Action Without Borders ... 8
About the Journal, & Subscriptions ... 9

Articles:

Understanding E-Relationships ... 10
By Michael Soper
We desperately need to get beyond the "unsubscribe" link as the only way for our constituents to manage their relationships with us. Michel Soper starts with this insight and takes it further, issuing a call for greater flexibility and responsibility in our management of online relationships.

Open Standards - A Call To Action ... 13
By Nick Gleason & Zack Rosen
I?ve been an advocate for open standards for some time and in fact, I delivered the first session on the subject at an N-TEN conference several years ago. So, it's with some pleasure that I read Nick Gleason and Zach Rosen's Call To Action for Open Standards.

Smarter, Simpler Social ... 17
By Lee Bryant
Lee Bryant's "Smarter, Simpler Social" is a superb introduction to online social software methodology. This remains a relevant and insightful groundwork for thinking about online communities.

Net Talk and Net Action ... 38
By Adina Levin
Activists have been debating two different online organizing strategies: the traditional top down, broadcast model and the bottom up, network model. I've never felt like these were so far apart. Adina Levin explains how they complement each other in her piece on Net Talk and Net Action.

Communications Toolkit, Where Do You Want To Go? ... 40
By R. Christine Hershey
Cause Communication has assembled a great Communication Toolkit. Their piece "Where Do You Want To Go?" is a basic introduction to communication planning, from a content perspective. Covering branding, identity, and message development, it's a great complement to the systems perspective that we use.

Other Resources:

Chaperoning Quicksheet ... 54
News ... 55
Book Reviews ... 76
Classifieds ... 78

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