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I have lost count of the number of activists I've met whose basic strategy for social or political change is premised on the notion of "if only they knew the facts". Sadly, facts and opinion have a confusing relationship in people's minds, at best. (I recently read some research that showed that, all other things being equal, hearing that scientists are skeptical about ESP actually increased many people's belief.) Because we care about certain issues, we tend to think that the information about that issue will be transparently motivating. But it's not.
The Tactical Technology Collective has put out a website (with videos and training cards) on 10 Tactics for Turning Information into Action. Although they are not going to change human nature, they can sure help us be a little smarter about how we use the information we care about. In summary, the ten tactics are: mobilise people, witness & record, visualize your message, amplify personal stories, just add humor, manage your contacts, use complex data, use collective intelligence, let people ask the questions, and investigate & expose. For each of these there are video stories, case studies, suggestions for use, featured tools, and tips.
Posted: 4/21/10; 6:11:33 PM # |