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We're starting to make some content from our seminars available more freely. We're starting today with a piece that explains the role of density of connections between stakeholders in the success of social media messaging. Go to the page for our seminar on Successful Social Marketing for Nonprofits and click on the video image on the right. (For now, you'll probably need either Quicktime or VLC, since that's the tech we use in our broadcasts.) Using the unfortunate metaphor of a forest fire, this is one of my favorite visual demonstrations. Nonprofits invest way more in their messages than in their networks, but it's the latter that makes all the difference!
Posted: 12/3/09; 4:57:40 PM # |
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