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We're all attracted to the notion of "social marketing" and who wouldn't be, when it holds the promise of extending our reach far beyond our own lists of stakeholders. But so long as we approach social marketing in the same channel-oriented way as we approach the rest of our marketing, we're going to have meager results at best. Furthermore, as a sector, we're putting 80% of our efforts into the media that gives 20% of the results. If you're interested in turning this around for your organization, you might want to consider an upcoming seminar: Light a Fire: Successful Social Marketing for Nonprofits. It will be held live, online, on December 9, 2009.
Posted: 10/28/09; 5:07:29 PM # |
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