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Are we doomed to repeat the mistake of thousands of organizations who pursued "online community" in the last few years? Are we going to, yet again, build it and find that they do not come? Stakeholder generated content is once again getting our attention, but how do we actually succeed this time? On November 18, 2009, I'll be presenting a seminar on this topic entitled The Voice of Your Community: The Strategic Role of Stakeholder-Generated Content. I'll help you ask the right questions, including how to match your efforts to your resources, how to minimize risk and maximize return, how to motivate stakeholders to participate, and how to avoid the biggest mistake that everyone seems to make.
Posted: 10/7/09; 5:18:44 PM # |
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