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We did it with Web 1.0 and we're doing it again. We're told we're falling behind and that we need to catch up with the flock. We're adrift when it comes to meaningful metrics and tangible guidelines. We're looking at social media and framing our strategies in terms of hype, anxiety, and hope. In How To Do Social Media Wrong (and How To Do It Right), I get even more blunt about it. And I offer three symptoms of our errors, four recommended practices, and five ways to get started on a better path.
Posted: 6/22/09; 7:34:06 PM # |
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