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In the nonprofit sectors, we love our content. Our issues are the reason for our existence, after all! But one result is that we're enamored of weighty, "publication" style models of communication - just look at most nonprofit newsletters, while the rest of the world is building entirely new ecosystems of engagement on top of microcontent. On July 8, 2009, I'll be teaching a brand new seminar entitled Small is Beautiful: Using Twitter, Flickr, Microblogging, Links, and Other Microcontent for Engagement. If you're interested in microcontent strategies that are firmly grounded in existing resources, reality, and relationships, rather than hype, hope, and hubris, then this would be a smart workshop to take.
Posted: 6/3/09; 6:03:52 PM # |
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