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I thought about calling it "How Not to be Facebook's Tool", but that's only part of the message in our new workshop: Facing Facebook: Achieving Meaningful Success in Online Social Networks. Nonprofits have been using Facebook long enough for at least some of the hype to wear off. (I'm grateful for the Washington Post article on how poorly Facebook Causes has worked for most organizations.) The workshop will cover clear, fact-based criteria for participating in Facebook, equally clear objectives and means of evaluation, and a range of straightforward strategies and ways to develop new ones. The workshop will be held live, online, on July 1, 2009.
Posted: 5/27/09; 5:06:25 PM # |
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