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Current News
| Word of Mouth Metrics GuideBook, A Work in Progress |
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The Word of Mouth Marketing Association's Word of Mouth Metrics GuideBook (32 page PDF) is a rough work in progress - the collaborators on the document have yet to add sections on Sentiment Analysis, Overall ROI, and Ratings & Reviews - but it's worth your time as it stands. (I say this despite its unfortunate use of that dreadful "best practices" phrase.) The guide is basically a survey of the field, looking at the types of metrics available (a dangerous notion right there), key considerations for their use (absolutely essential), and some examples. It's organized according to the Word of Mouth Terminology Framework (which I also recommend), and currently includes sections on advocacy measurement, conversation volume & share, cost per conversion, reach, the influencer factor, cost deflection, and the value of a conversation.
Posted: 5/26/09; 5:44:41 PM # |
| The New Socialism: Global Collectivist Society Is Coming Online |
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I don't see eye-to-eye with Kevin Kelly on everything, but when it comes to matters relating to network phenomena, he has a wonderful analytical mind. In his recent article for Wired - The New Socialism: Global Collectivist Society Is Coming Online - he looks at four increasingly deep dynamics of socialized resources (sharing, cooperation, collaboration, and collectivism) and describes what's happening on line in each. Like many of the best thinkers on the topic, he knows there isn't a "zero-sum trade-off between free-market individualism and centralized authority".
Posted: 5/26/09; 5:30:32 PM # |
| Great Websites are Boring to Manage |
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I would love to find a reliable, systematic way to discover the real driving purposes behind many websites: pleasing the board of directors, winning design awards, jockying for position within the organization, fun and self-expression for staff, and so forth. While I doubt I'll ever be able to discover that in a systematic fashion, at least I have people like Gerry McGovern to point to. He says it bluntly: Great websites are boring to manage.
Posted: 5/26/09; 5:24:46 PM # |
| Building Resilience in Rural Communities |
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The University of Queensland and University of Southern Queensland collaborated on a three year research project on models of personal and community resilience that enhance psychological wellness in the Stanthorpe community. Among the products of that work is a toolkit on Building Resilience in Rural Communities (52 page PDF). I have been criticized recently for encouraging nonprofits to focus on social capital during hard times, but that's exactly what this toolkit focuses on as well. Resilience in this toolkit refers to the capacity of an individual or community to cope with stress, overcome adversity or adapt positively to change. The toolkit offers literature, methods, case studies and other tools in eleven categories: Social Networks and Support, Positive Outlook, Learning, Early Experience, Environment and Lifestyle, Infrastructure and Support Services, Sense of Purpose, Diverse and Innovative Economy, Embracing Differences, Beliefs, and Leadership.
Posted: 5/26/09; 5:21:02 PM # |
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