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More and more over the last couple of years, I have seen online communication experts using variations on the word "listening", when describing what it takes to succeed. This is fantastic news, because for too long we have thought that the only way to increase our influence was to scale up talking. The loyalty and engagement exhibited by people who feel barraged with messages is nothing compared with that exhibited by those who feel heard and understood. I'm pleased to be offering a workshop on this topic on March 11, 2009: Scaling Up Listening: Powerful Online Relationship Building. I look forward to teaching this one!
Posted: 1/27/09; 6:01:21 PM # |
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