| Twenty five years ago, in the context of lobbying for environmental and consumer organizations, I had my first significant experiences with a press corps. I didn't have the power to influence the press by controlling access and I didn't have the experience to apply standard public relations formulae. So, I did the one thing I knew how to do: I treated the press corps like human beings. It turns out that the lessons I learned from that experience translate into some pretty powerful strategies for the emerging challenge of social media. I write about that in a new feature article entitled A Triumph of Trust: Five Principles of Nonprofit Social Media Strategy.
Posted: 10/9/08; 8:14:26 PM # |
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