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The Direct Mail Addiction: Why Nonprofits Must Wean Themselves off Postal Mail as a Mass Medium

I'll be teaching a short seminar in a couple weeks, entitled Money on the Table, that describes the ROI-based postcard method for transitioning stakeholders to email communication. In the course of preparing for that workshop, I realized that although I've been emphasizing the billions of dollars that civil society spends on printing and postage as my main concern, in fact there is something far more important at stake. I describe this in: The Direct Mail Addiction - Why Nonprofits Must Wean Themselves off Postal Mail as a Mass Medium. Posted: 9/4/08; 6:34:24 PM #