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| How Can I Improve This by Making It Social? |
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Although all his examples are commercial and I worry about the limits of his method, Augie Ray makes an excellent point when he looks at a series of online marketing techniques and asks of each one: How can I improve this by making it social? The overall message is a useful one: Don't be too worried about having some overall "Social Media Strategy". Instead, look at everything as an opportunity for social dimensions.
Posted: 9/2/08; 7:51:04 PM # |
| What Are People Actually Doing On The Web? |
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Melanie Lindner of Forbes summarizes a recent Forrester survey on the most popular online activities. The results are a little incoherent, especially in terms of the implications that the popularity of certain activities somehow correlates to the amount of time spent on them. Nevertheless, the overall lesson is the classic one: People are on the Internet primarily to interact, not just to consume. If you're treating them as mere readers, you're making a big mistake.
Posted: 9/2/08; 6:28:59 PM # |
| Brainstorming for Stories |
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Narrative is a powerful human force. On the one hand, stories tap into and reveal a great deal about people's quest for identity and affinity. On the other hand, stories can obscure the systems perspective that might allow people to break out of old patterns. So, it's with some interest that I read Jeffrey Baumgartner's excellent article on the use of narrative in brainstorming. If you're looking for some ways to spice up those events where you are bringing people together for innovation, I recommend that you include this in your toolkit.
Posted: 9/2/08; 6:01:25 PM # |
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