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Because I've been thinking about a workshop I'm teaching soon on Building Your Online List, I was inspired to write an article on the topic of the email permission policy that fails, compared to the one that works. It's called Do Your Stakeholders Think You're a Spammer? I have seen many nonprofits settle on a "what we can get away with" standard for handling email permission and, especially given the trust issues facing many organizations, I think we have to do better than that.
Posted: 8/15/08; 5:00:10 PM # |
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