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I'll be teaching a seminar on "Email Newsletter Reinvention and Improvement" on August 20 and 27. I decided to spend some time with the most recent newsletters that I have at hand, and I noticed something: Among all the URLs in them, there is not one genuinely external link. Every link is to something either by, for, or about the organization. My thoughts on this are summarized in: Narcissistic Nonprofit Newsletters: Instruments of Self-Absorption.
Posted: 8/8/08; 3:01:19 PM # |
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