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Help Me Compile a Reading List on Authentic Work?

Over at The Authentic Organization, after a long period of consideration about the focus of the book, I'm finally picking up a little momentum. I would like to ask you for some assistance in that regard. Readers of Nonprofit Online News have often been great sources of suggested reading and I'm hoping you can do the same here. Will you Help Me Compile a Reading List on Authentic Work? Just reply in the comments at that link. Posted: 8/4/08; 3:01:17 PM #

A New Model for News: Studying the Deep Structure of Young-Adult News Consumption

For many years, I have argued in favor of communication planning methodologies that focus on people as producers, not just consumers of information. (This approach has had profound implications for every aspect of communication in civil society, whether it's fundraising or knowledge management.) Last month, the Associated Press released an ethnographic study that makes this case strongly. Entitled, A New Model for News: Studying the Deep Structure of Young-Adult News Consumption (71 page PDF), the report asks a number of questions of deep relevance to nonprofit communication: Can your stakeholders put the information you send them to their own use? What is the social currency value of the information you put out? Are you treating your communication as traditional container or as an entry point? Is your content deeply interlinked and relevant, from the reader's perspective? Posted: 8/4/08; 1:17:54 PM #

Collection of 144 Online Marketing Statistics
	Bazaar Voice has collected 144 recent Online Marketing Statistics. Of course, they are mostly commercial in nature, but most of the categories used are of great use to civil society organizations: Power of Word Of Mouth, Ratings and Reviews, Ask & Answer, Conversion Results, Average Order Value Results, Email Campaign Results, Search, and Syndication. Posted: 8/4/08; 1:09:28 PM #

Cooperative Communication Skills Online Library

I recently rediscovered the Cooperative Communication Skills Online Library and I want to recommend the entire compendium to you, as well as a few particular titles from it. It doesn't have a terribly usable organizational scheme, but you can find direct links to most of the best resources on the main page. A few that I would recommend: Radical Questions For Critical Times, by the wonderful Sam Keen; Making Social Worlds Better: Towards a grammar of ways of working that improve situations, by W. Barnett Pearce; and Human Becoming, by David Richo. Posted: 8/4/08; 12:52:14 PM #