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As part of preparing for an upcoming seminar, I've been giving a lot of thought recently to patterns of failure in online marketing efforts. I had a very big list for a while and then suddenly it hit me: Most of these patterns reflected a desire on the part of the organization to play it safe. I share some of these with you in today's feature article, entitled Playing it Safe is a Trap: Five Syndromes in Online Marketing. Briefly, the five syndromes relate to "best practices", the wrong metrics, self-promotion, cautious language, and control. These really helped me see online marketing programs in more strategic terms and I hope you find them similarly useful.
Posted: 5/8/08; 3:57:42 PM # |
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