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Although they have been with us for a long time, so called "social media" are all the rage these days. I'm delighted by the attention such forums and tools are getting, but worried that we will just apply our old top-down thinking to them. Fortunately, there are increasingly powerful ways to think about new media marketing that take networks and social connections into account. In our upcoming online workshop, entitled Light a Fire: Successful Social Marketing for Nonprofits, we take a look at the most important of these methods, leaving students with both strategies and tactics to take home. The workshop will be held on Friday, April 4th, 2008, starting at Noon Pacific Time.
Posted: 2/20/08; 5:05:12 PM # |
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