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Current News
| Seth Godin on Permission Marketing: Respect Earns Atttention |
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The man who coined the phrase "permission marketing" has a new post on the topic that's well worth reading. Two of the key lessons that most nonprofits I know are ignoring include: (1) not asking for money on the first contact, and (2) not selling or renting lists. Respect earns attention. But it requires patience, which seems like a rare trait in any community.
Posted: 2/4/08; 8:09:31 PM # |
| Science 2.0: Great New Tool, or Great Risk? |
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We are in the midst of our own exploration of Science 2.0, in the context of the future of our journals. So it will be with great interest that I watch the development of Scientific American's exploration as well. In part, it takes the form of a fascinating draft of an article called Science 2.0: Great New Tool, or Great Risk?, which will be subject to community input for a couple of months prior to going to print. M. Mitchell Waldrop describes both the successes of online science and persistent skepticism, and he pays particular attention to "blogophobia" and the promise of collaboration.
Posted: 2/4/08; 7:59:45 PM # |
| Confabb: The Conference Community |
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The last time I searched for a worldwide directory and calendar of conferences, nothing very useful popped up on my radar. But Confabb has a truly amazing number of conferences. There are two questions I haven't yet answered about this site: How well does it cover civil society? (None of the obvious keywords seem to aggregate the conferences I would want to look at.) How well does it play with others? (It still seems like a little bit of a lobster trap as far as data is concerned. for example, I don't see support for exportable standard xml formats for calendar events, but I might be wrong.) I would be curious to know if any of you are using this.
Posted: 2/4/08; 7:56:02 PM # |
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