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Reviving Anorexic Web Writing

I really enjoyed Amber Simmon's article on Reviving Anorexic Web Writing at A List Apart. She believes that we have starved the life out of most web writing and made it lifeless and insipid. I think most writing at nonprofit web sites is like that - utterly unmemorable. If they make an effort at some liveliness, it is often cliched. I would love to see more organizations take a risk on writing with heart. Posted: 9/9/07; 10:49:24 PM #

Write a Perfect Email
	Wired has a great little article on how to write a perfect email. Just four rules: brevity, context, something to act on, and a deadline. I know from experience that following these rules yeilds results. Of course, the real trick is getting your correspondents to follow them too! Maybe that's what I'm trying to do by recommending them to you. Posted: 9/9/07; 10:04:51 PM #