| Weblogs are one of the key enabling technologies of online social organizing and marketing strategies. But it's too easy for organizations to either (a) treat them like just another channel through which to pump content or (b) treat them as alarmingly dangerous to organizational brand and message. Unfortunately, both of these approaches lead to greater alienation between organizations and their stakeholder communities. It's with that in mind that I'm pleased to announce our next online seminar: Nonprofit Blogging Strategies: Leveraging the Best of Old and New Channels, which will be conducted on September 14th & 21st, 2007. The early registration period (during which time registrants get a free copy of Communication Centered Technology Planning) is now open.
Posted: 8/2/07; 3:56:15 PM # |
RSS