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I'm very pleased to be teaching a full day online seminar on Frictionless Fundraising on June 15, 2007. I got a lot of feedback about the value of these ideas while I was at some conferences recently. As social networks and social media continue to become larger parts of people's lives, these are the principles and practices that will allow us to scale up our fundraising efforts. By focusing on transitioning existing donors, leveraging the Internet's capacity for cultivation and stewardship, and publishing an email newsletter that truly builds trust, we can fundamentally deepen our relationships with our stakeholders and raise more money in the process.
Posted: 5/8/07; 5:48:19 PM # |
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