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It is with considerable pride that I announce the immediate availability of a new publication: Promoting Donor Resilience & Preventing Donor Fatigue, by Charles Maclean. This 101 page book takes a donor centric view of fundraising and turns it into solid, practical steps for making both giving and the encouragement of giving into the truly wonderful thing it can be. In our culture, with all its troubled relationships to money, donor fatigue is a very serious problem. I experience it. I'll bet you experience it. And civil society organizations and their supporters pay a deep price as a result. But it doesn't have to be that way.
This book, which we deliver to you in both our usual versatile form as a PDF or in a paper edition, includes: proven assessment tools, case studies, genuinely effective role playing exercises, related research, and resource lists. It teaches its techniques from both the top down, in the form of research based strategies, as well as from the bottom up, in the form of tested tactics and tips. Charles is also generously including updates delivered by email for twelve months and a money back guarantee.
Charles Maclean of Philanthropy Now is teaching people about giving as a way of life. He is the author of numerous tools for professional fundraisers and donors, including Protocol for Ethical Cause-Related Marketing, Report Card for Rating Giving Opportunities, and Better Donor Allocation In Half The Time. He recently traveled for six months on a philanthropy journey sharing and learning best giving and asking practices from Atlanta to Auckland, San Francisco to Singapore, Dallas to Sydney, Lansing to Melbourne.
Posted: 3/29/07; 6:56:16 PM # |
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