| The field of for-profit business consulting has benefited enormously from Bruce Henderson's development of the Growth-Share Matrix at the Boston Consulting Group in the early Seventies. By mapping market growth rate against relative market share, he created an instant classic that spawned a vast field of useful analysis. But very little of this analysis has benefited civil society organizations or its funders, except for those specific situations where nonprofits are pursuing strict earned income enterprises. Civil society needs an analytical framework of its own.
I propose the Mission-Resource Matrix as a simple framework for evaluating civil society projects. In this article I start with a capsule description of the matrix (including a diagram), continue with an exploration of some of its implications, and conclude with seven questions for future development of this tool.
Posted: 3/14/07; 9:03:00 PM # |
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