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Scaling Up Listening Seminar, March 23, 2007

Ever since I was first asked about the potential for online fundraising, I have been thinking about the true potential of the Internet for building relationships with stakeholders. In several articles, I've laid out the idea that, for most organizations, that potential lies in "scaling up listening". Finally, I'm teaching an online seminar on the topic, on March 23, 2007. I'll be taking a results-oriented approach, looking at how specific listening strategies can seriously improve the outcomes of our relationships with our stakeholders, especially with donors. Posted: 1/30/07; 7:10:48 PM #

MobileActive Strategy Guide Series

MobileActive has published the second entry in its Strategy Guide Series. Three people I admire greatly are behind this: Michael Stein, Katrin Verclas, and Martin Kearns. The new guide is more than just a few case studies. It's a thoughtful and well-presented snapshot of five valuable lessons: (1) Understand your audience. (2) Work with a mobile vendor. (3) Plan your mobile strategy early. (4) Have a clear call to action. (5) Identify your needs. Posted: 1/30/07; 11:49:35 AM #