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There are billions of dollars of potential savings to be had by the transition of donors from postal communication and telemarketing to email communication. These are billions of dollars that could go to programs of the nonprofit sector, but are now being spent on printing, postage, and phone calls during the dinner hour. Despite the advances in online communication made in the last decade by civil society, they have not yet made a significant dent in the huge expense of old media. Our new Quick Guide entitled Money on the Table: Calculating the Financial Opportunity of Email is meant to help you discover what your organization's financial savings may be.
Posted: 11/30/06; 9:07:27 PM # |
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