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Branding for Nonprofits

The subtitle of DK Holland's book Branding for Nonprofits is "Developing Identity with Integrity". I believe that integrity is central to civil society and as a consequence, I found this compelling. Although I think she overemphasizes the end goal of visual design and underemphasizes the role of experience and relationships in communicating an organization's character, it's also true that organization's see the visual identity as the driving product goal and thus this books meets a very important need. This book will help you use the "tyranny of the tangible" (as I call it) to focus everyone's attention on key questions about who your organization is and what you stand for. I highly recommend it. Posted: 11/12/06; 9:07:17 PM #