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In response to the popularity of our Quicksheets (single page core concepts and tools) in the Nonprofit Online News Journal, we are launching Quick Guides, a new series of short, affordable publications that can be put to immediate use. For each Quick Guide we start with a Quicksheet, then we add further descriptions, instructions, examples and worksheets. Our very first in this series is: Are You Listening? Applying the HIMS Matrix. This matrix is a tool for determining whether your stakeholders feel heard in their interactions with you and how you might go about improving that. And as we all know, in today's marketing environment, feeling heard can make someone loyal for life.
Posted: 10/6/06; 12:17:16 AM # |
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