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Strategic Communications Audits

Julia Coffman's Strategic Communications Audits (10 page PDF) is a superb tool. It is solidly grounded in high-level concepts about communication practice, but at the same time presents usable tools for assessment. You would get more out of this through having it implemented by an experienced strategic communication consultant, but it's a good starting point even if it's self-administered. Posted: 8/28/06; 11:54:34 AM #

The Public Achievement Teacher Guide
	The Public Achievement Teacher Guide is a fantastic resource for educators and others who have an interest in encouraging engaged citizenry among young people. I would love to see this presented side by side with business-oriented programs of this nature. Posted: 8/28/06; 11:48:15 AM #

Flash FreeMind Browser

If you like concept mapping as much as I do, you'll be pleased with the progress that's been made on the Flash FreeMind Browser. This allows very smart and snappy web-based interaction with mind-maps created by the open-source Freemind tool. Of course, it's essential to use this for it's intended purpose -- conceptual mapping and exploration -- rather than for unnecessarily elaborate website design. Posted: 8/28/06; 11:45:13 AM #

A Taxonomy of Public Communication Campaigns

Back in 2002, the Berkley Media Studies Group published a Taxonomy of Public Communication Campaigns (40 page PDF). Occasionally I think of writing a new, Internet-savvy edition of the Campaign Cookbook (a public communication manual I wrote back in the nineties) and I would probably draw upon this taxonomy to provide a frame of reference. But I would go further and recommend this sharp analysis to anyone doing campaign planning. The case studies and planning methods related to the purpose, scope, and maturity of a campaign are all very valuable. Posted: 8/28/06; 11:26:56 AM #