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My article on the Twelve Ways To Fail at Email has been available up to this point only in our Journal and in the Guide to Nonprofit Email. With the second edition of the latter out , (along with a lot of new, exclusive content), I've decided I want to share this piece more broadly. Here are the twelve big mistakes, as I see them: (1) Not Collecting Email Addresses, (2) Buying Email Addresses, (3) Investing More in Their Web Site than in Email, (4) Not Having an Email Strategy at All, (5) Not Responding to Email, (6) Communication Lacks a Human Voice, (7) Not Converting People to Online Communication, (8) No Email Newsletter, (9) Not Testing, (10) Not Giving Stakeholders Control, (11) Not Acting upon the Profile, Preferences or Behaviors of Stakeholders, and (12) More Concerned with Content than the Relationship.
Posted: 7/19/06; 1:17:26 PM # |
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