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Organizational Change as an Orchestrated Social Movement

I finally got around to reading David Strang and Dong Il-Jung's 2002 paper entitled Organizational Change as an Orchestrated Social Movement (25 page Word document by FTP). Strang has done some excellent work on management fads and this earlier work is illustrative of his thinking. The focus of this piece is on change initiatives that focus on appeals by leaders, rather than new rules or roles or new resources to accomplish changes in direction and the research reveals the fragility of this approach. Given how many change measures in civil society organizations take the form of exhortation rather than structural adjustments, this paper is valuable reading for consultants and leaders alike.

Posted: 7/9/06; 11:09:46 PM #

HIV/AIDS and Capacity Building

The International NGO Training and Research Centre (INTRAC) wiki has an excellent page on HIV/AIDS and Capacity Building. The contents of the page are a set of well-annotated links to nine praxis notes (describing case studies), twelve links to international AIDS organizations, and 48 references to papers.

Posted: 7/9/06; 10:47:55 PM #

Harnessing the Word-Of-Mouth Power of Influentials

At the 2006 Politics Online conference, there was a session on word of mouth marketing. The panelists Idil Cakim, Howard Kaushansky, David Lytel, and Brad Fay focused on identifying the influential people among your stakeholders and enrolling them in your campaign efforts. The highlights of the session are captures in a document entitled Harnessing the Word-Of-Mouth Power of Influentials (10 page PDF).

Posted: 7/9/06; 10:30:11 PM #

Linux's Difficulty with Names

Published back in December 2005, Sal Cangeloso's brief exploration of Linux's Difficulty with Names is of much broader application than just operating system adoption. Yes, it's amusing to compare "Gnome Toaster" to "iTunes" or "The GIMP" to "Photoshop", but what particularly interested me in this piece is the insight that naming is a user interface decision. I know I have some things to learn from this.

Posted: 7/9/06; 10:07:36 PM #


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