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Flipping the Funnel

Seth Godin's latest free eBook is called Flipping the Funnel (18 page PDF). It's a clear and compelling description of the three stages of fundraising (or marketing, if you want to look at other editions of the eBook): (1) Turning strangers into friends. (2) Turning friends into donors. (3) Turning donors into fundraisers. The focus is on the last element, and is part of the whole trend toward permeability. I recommend this not so much because it is new, but because it is explained in Godin's delightfully clear and compelling style. Posted: 3/17/06; 2:19:46 PM #

Movement Action Plan by Bill Moyer

During the first ten years of my work, I was heavily influenced by the work of Bill Moyer and others with Movement for a New Society. I continue to have the utmost respect for the analysis, values, and strategies that have come out of that cluster of activists and organizations. I want to share with you Moyer's Movement Action Plan (41 page PDF), a compelling strategic framework that describes the eight stages of successful social movements and the actions that are required at each stage. If you see your work and your organization as part of a larger movement, then I highly recommend this framework as a tool for loose collaboration and planning. Posted: 3/17/06; 2:19:26 PM #

On Strategic Nonviolent Conflict: Thinking About the Fundamentals

Robert Helvey's book On Strategic Nonviolent Conflict: Thinking About the Fundamentals (189 page PDF) is available as a free download from the Einstein Institute. Funded in 2002 through a grant from the U.S. Institute of Peace, the book is a powerful primer in one of the most important and powerful unifying strategies of modern times. It teaches rigorous thinking about power relations and provides clear guidance for those who are seeking an effective sense of direction in these troubling times. Posted: 3/17/06; 2:18:57 PM #