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Storytelling: Branding in Practice

I was telling a colleague yesterday my thoughts on how branding, organizational focus, and story telling are intertwined, and about the power of blogging to enroll others in your story. So, it seems like a good time to recommend Storytelling: Branding in Practice by Fog, Budtz, and Yakaboylu. The book is best consumed whole, but some of the most interesting chapters include: Authentic Raw Material for Story Telling, Story Telling in Management, When Story Telling Becomes Dialogue, and Tearing Down the Walls. In addition to its role in branding, organizational story telling is the key to my own communication planning methodologies. It's an incredibly powerful way to identify the key strategies and strengths on which you want to build both ICT and new tactics. This book is both wise and practical and I recommend it to anyone who has to think about the big picture of their organization. Posted: 3/3/06; 11:15:10 AM #

Taxonomy for the Technology Domain

Lawrence Tomei's Taxonomy for the Technology Domain has as its purpose the design of a comprehensive framework for teaching new technology. I don't think we'll know if he succeeded until this is applied in the field, but I do find his model compelling. The book is intended for teachers and I see it as being relevant to anyone working on digital divide issues. He defines technology as a fourth domain of learning, with cognitive, affective, and psychomotor skills and knowledge being the first three. He then presents six levels of technological learning: literacy, collaboration, decision-making, infusion, integration, and, as the final level, something he calls tech-ology. (This highest level refers to the ability to judge the impact, values, and implications of technology use.) I recommend this book to anyone designing or funding programs that involve helping people up the technological ladder of skills and knowledge. Posted: 3/3/06; 11:14:59 AM #