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I was pleased to see the release this last week of a benchmarks study sponsored by a number of major commercial technology providers to the sector, supported by two foundations, and administered by a couple of very respectable organizations. I'm giving this one a careful review, but at first glance I would say it is an important milestone. Some of its conclusions are a little obvious, such as if you spend more money on technology you tend to produce more results. Others are speculative, such as when the authors try to guess what is causing declining open rates. But if you want to know many of the key numbers for some of the largest nonprofit online efforts, you have to read this study.
Posted: 2/20/06; 11:43:48 PM # |