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Guy Kawasaki's book The Art of the Start lives up to its subtitle: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything. It embraces a kind of empowering, even liberating realism that I have always loved myself and which Kawasaki simply oozes. If you're going to be unrealistic in your goals (and in a way, all of us who want to make the world better are "unrealistic"), then you better face the truth head on in every aspect of your implementation. This book has chapters devoted to each of those aspects: Positioning, Pitching, Planning, Bootstrapping, Recruiting, Fundraising, Partnering, Branding, and Rainmaking. It concludes with a chapter on the Art of Being a Mensch. What a delightful and practical book! I should also mention that Guy Kawasaki will be keynoting the Nonprofit Technology Conference, coming up in Seattle on March 23-24, 2006.
Posted: 2/9/06; 4:38:54 PM # |