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Boycotts, as you probably know, are rarely very effective at influencing corporate behavior. I believe that they can be valuable for consciousness raising, but I am very disappointed when people think that consumer actions will change the world. One of my favorite local columnists, Geov Parrish, wrote today about The Futility of Boycotts, and I hope his piece gets widely read. I particularly hope that organizations who use feel-good strategies such as boycotts (petitions being another) consider the integrity and impact of teaching people that this influences corporate behavior when most of the time, it doesn't. Now, if you have inside supporters or can influence government at the same time, that's another story. Then a boycott becomes a smokescreen for a more aggressive form of politics.
Posted: 1/20/06; 1:48:00 PM # |