| My research and consulting colleague Michael Soper has written a great piece called Understanding E-Relationships. It could also easily be called by either of its two subheadings: Real Relationships are Rich in Options and Beyond the Unsubscribe Link. If you do any kind of email relationship building with your stakeholders, you'll find Michael's thinking to be the source of many good ideas.
Posted: 9/22/05; 6:56:50 PM # |