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The Cluetrain Manifesto

I'm amazed that I haven't yet directly recommended that you buy The Cluetrain Manifesto in book form. In this book, Rick Levine, Christopher Locke, Doc Searls, and David Weinberger expand on the ninety-five theses that they developed to help us understand what the Internet means for how organizations communicate. The book is a call for radical honesty and the empowerment of networks as a means to success. Posted: 8/16/05; 1:57:50 PM #

Rules for Radicals

Saul Alinsky's Rules for Radicals is one of the most important books on practical social change and community building ever written and it's definitely one of the most influential. Written in the 1960s, its insights and methods are as relevant to today's modern world of online organizing and global movements as they were to the community organizers of Chicago. It is unapologetic in its understanding that organizing is about power and it is realistic in its approach to the challenge of fighting Machiavellian strategies with the ethics and methods of an open society. Posted: 8/16/05; 1:53:10 PM #