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Mapping Emotions

For nonprofits, I regard the Internet's potential for "scaling up listening" (in the form of understanding our stakeholders) to be even more important than its ability to "scale up talking" (in the form of broadcasting to them). But it's not always clear how to systematize the listening process. One bit of advice can be drawn from new marketing concepts such as Mapping Emotions. Using some simple two dimensional grids to track people's feelings over time can give you some deep insight into the feelings of your stakeholders. The examples in this article are commercial, of course, but the lessons are crystal clear nonetheless. Posted: 7/29/05; 11:02:03 AM #

Nonprofit Quarterly: Infrastructure Issue
	If you haven't already read it and studied it, it's not too late to take in last Fall's Infrastructure Issue from the Nonprofit Quarterly. The full issue is available as a PDF, as are the individual articles. My favorite is "Why Every Foundation Should Fund Infrastructure". Posted: 7/29/05; 10:56:29 AM #

Patterns for Personal Web Sites
	In 2003, Mark Irons published an elegant analysis entitled Patterns for Personal Web Sites. As it becomes increasingly clear to nonprofits that personal voice and relationship building (in contrast to corporate voice and broadcast) are keys to online success, these guidelines should assume great importance to the people in charge of nonprofit websites. Posted: 7/29/05; 10:49:04 AM #